British Airways wanted a blockbuster, magical and uplifting Christmas campaign, so that's what I gave them.

Inspired by Home Alone 2, where Kevin lived it up at the Plaza Hotel in New York, four deserving children were given the trip of a lifetime to follow in Kevin's footsteps.

The kids didn't know their destination until they were checked in at Heathrow by honorary BA crew Maya Jama and Harry Maguire, before being serenaded by Pixie Lott.

Each new experience in their three day adventure was introduced by a different celebrity with a cast that included Millie Bobbie Brown, Jodie Whitaker and comedian John Culshaw (who reprised Donald Trump's cameo in the iconic Christmas movie).

Fairytale in New York (A Very Kevin Christmas) was launched with an exclusive feature on Sky News, before the content was seeded to national, lifestyle and travel media. And it lived on for many years after as part of the in-flight programming on BA's transatlantic flights.