When EA launches the annual edition of its FIFA franchise, its always an event featuring some of the biggest icons in world football. Think Messi, Ronaldo and Neymar. How could I get retailer GAME in on the launch with a budget of just £3,000?

Every year FIFA fans wait to see which of these iconic players have the highest gameplay ratings for shooting, dribbling, pace and tricks. Then I discovered that the highest STRENGTH rating in the new FIFA 15 wasn't held by the likes of Sergio Ramos of Real Madrid, Thiago Silva of Paris Saint Germain or Vincent Kompany of Man City.

Instead it belonged lower-league journeyman Ade 'The Beast' Akinfenwa of AFC Wimbledon, (and formerly of Barry Town, Torquay Utd, Northampton Town and Gillingham).

Who better to be the security guard for the first batch of highly anticipated FIFA15 product? Ade was interviewed about his role by Talksport, Sky Sports News, Daily Mirror, Daily Star, LadBible and Four Four Two - beating media coverage of the official EA launch event.

And the image was even syndicated on launch day by EA Sports to millions across its owned global social channels.

(Just one tip: don't attempt to arm wrestle The Beast. He doesn't take any prisoners and nearly snapped my wrist off).